INTEGRASI KEUANGAN DAN DATA PEMASARAN DIGITAL GUNA EFISIENSI UMKM DESA SUMBUNG

Amy Wulandari; Rosita; Heri Susanto; Ida Ayu Kade Rachmawati Kusasih; Lintang Kurniawati; Nur Asih Triatmaja; Hari Purwanto

Authors

Amy Wulandari Universitas Boyolali
Rosita Universitas Islam Indonesia
Heri Susanto Universitas Pembangunan Nasional ”Veteran” Yogyakarta
Ida Ayu Kade Rachmawati Kusasih STP Sahid Surakarta
Lintang Kurniawati Universitas Muhammadiyah Surakarta
Nur Asih Triatmaja Universitas Boyolali
Hari Purwanto Universitas Boyolali

Keywords:

Rural MSMEs, Digitalization, Financial Management, Revenue, Marketing

Abstract

This study describes an MSMEs assistance program implemented in Sumbung Village, focusing on enhancing digital capabilities through spreadsheet based financial system training and social media marketing strategies. A mixed-methods approach was employed, combining qualitative and quantitative analyses conducted over a defined period to evaluate the program’s impact on participating MSMEs. The results indicate significant improvements in financial management efficiency and digital marketing reach. The adoption of digital financial record keeping notably reduced administrative workload and improved reporting accuracy. In terms of marketing, creative content training effectively expanded audience reach and contributed to increased sales growth. Statistical analyses confirmed significant differences in all performance indicators before and after the intervention. Challenges faced during implementation included limited digital infrastructure and varying levels of technological readiness among participants. These findings highlight the importance of continuous mentoring and context specific approaches that consider the unique characteristics of rural MSMEs. This program serves as a relevant model for developing technology driven MSMEs empowerment policies in similar contexts. Recommendations include strengthening the supporting ecosystem and fostering peer learning communities for local business owners

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